The most recognizable Ram truck on the road in La Porte, IN just made history! That's right, the Ram 1500 is Motor Trend's 2014 Truck of the Year.
While getting that nod just once is reason enough to celebrate, this is actually the first time ever that a truck has taken the prize in back to back annual contests. Obviously, we're all excited at La Porte Chrysler Dodge Jeep RAM, but we're definitely not the only ones who are reveling in this victory.
Reid Bigland, President and CEO of the Ram Truck Brand, seemed pretty psyched when he said, "Half-ton truck customers have been asking for a diesel engine and Ram is the only truck manufacturer to answer the bell and deliver not only best-in-class fuel economy but also 9,200 pounds of towing capability. In a brutally competitive truck industry, the Ram 1500 is the only vehicle to ever win the Motor Trend Truck of the Year award two years in a row, reaffirming the fact that we have the best truck on the road."1
While that might sound like a bold claim, the Motor Trend crowd is notoriously choosey. So when they give out an award, it speaks volumes throughout the entire industry. Many Indiana drivers seems to have heard them loud and clear already.
To see if you agree with the editor's most recent findings, stop into our dealership at 1309 Pine Lake Road in La Porte. Our sales staff would be happy to take you around the showroom and more importantly we can arrange a test drive in a 1500 so you can see what a crowd-pleaser this model really is.
Source: 1 http://media.chrysler.com/newsrelease.do?id=15138&mid=69
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